Together, they are set to launch a revolutionary and personalised e-commerce marketplace, powered by A.I. product recommendations. The marketplace will enable fans to purchase a wide range of official products directly from the app through OneFootball’s extensive global network of more than 130 clubs, leagues and federations by integrating with their fan-facing channels.

A GAME-CHANGING PARTNERSHIP FOR FANS

OneFootball and Stadion share a vision of enhancing fan experiences while driving new revenue streams for football clubs, leagues, federations and players. This partnership brings together OneFootball’s massive digital reach with Stadion’s cutting-edge technology to create a personalized and seamless shopping experience for fans. The marketplace will offer everything from official merchandise and tickets to hospitality packages, memberships, livestreams, memorabilia and even in-stadium food and beverage orders.

Patrick Fischer, CEO of OneFootball, stated, "Our fans and community are at the centre of everything we do and now they can explore and purchase the items they want in just a couple of clicks. Stadion and OneFootball also share the vision of helping their partners generate more direct revenue. It’s increasingly important to optimize all digital channels to that aim, and this partnership delivers just that. With Stadion, we are offering brands, clubs and retailers the ability to sell their merchandise and other goods directly to the largest community of digital football fans. In the future, we see this extending to all club and league products, making the fan experience better and benefiting the clubs they love - so there is no limitation to become the one-stop-shop for a fan. Our strategy is to be the world’s biggest marketplace for football products, matching our position as the world’s biggest destination for football content."

INNOVATIVE TECHNOLOGY

The partnership leverages Stadion’s OneBasket product. This technology consolidates multiple merchants into a unified basket, simplifying the e-commerce experience for fans. OneBasket enables one-click check-out, enhancing fans’ purchase experiences and driving sales.

Russell Stopford, CEO of Stadion, said, "Having worked with leading Champions League clubs, we’ve simplified direct fan-to-club transactions. OneBasket is up and running, able to process ticketing, retail merchandise e-commerce, in-stadium F&B, content subscriptions, and online hospitality sales. We are thrilled to deploy this ground-breaking technology with OneFootball to bring the world’s first global football marketplace to fans."

FUTURE-PROOFING DIGITAL SPORTS COMMERCE

The partnership will also build on this product to further modernise digital content publishing, integrating advanced content automation and A.I. to create highly profitable premium digital experiences.

Lee Cook, Founder of Stadion, emphasised, "Stadion leads in sports technology, enhancing digital connections between top sports teams and their fans globally, and has some amazing teams as customers. Our solution works for the entire football pyramid and all other sports too, but in OneFootball, we have found the perfect partner to bring this all together. Their commitment to delivering a great fan experience is identical to our own."

Collectively, OneFootball and Stadion’s platforms already generate significant revenue through sponsorships, content amplification, OTT, and marketing. This new partnership builds on that success, enabling clients to transition faster to direct-to-consumer (D2C) models, a growing trend across the sports industry.