Our clients

Case study AFC Bournemouth

A new home for a team on the move, designed and built to meet the needs of their fans, partners and stakeholders.

Launched ahead of the 2017 season, the new site has met with universal praise and excitement.

Its bold, contemporary visual style, rich and engaging content and ease of use has led to enhanced fan engagement and increased commercial performance - key drivers for the project.

Working with AFC Bournemouth and Stadion on the club’s new digital platform has been incredibly rewarding. Combining a new website with a brand new data management infrastructure gives the club an amazing foundation to support their fans and partners over the coming seasons.
Alex GummerLead Consultant, AFCB

For the fans

The new site was shaped by the fans, for the fans. A series of workshops with supporter groups allowed us to get to the heart of what Cherries fans truly want, with accessibility, relevance and simplicity being the cornerstones of the new site.


Increasing commercial capabilities was a key driver for the club, which combined with our key principle of ‘sponsorship not advertising’, led to a joining on minds the like of which hasn’t been seen since Saint & Greavsie. A suite of promotional modules, sponsor-able components and a system of content cross-fertilisation gives AFC Bournemouth’s team the tools they need to increase commercial activities and attract new partners.

Points of difference

  • Connects to the fans. Socially, digitally and emotionally.
  • AA accessibility level.
  • Content Cross-fertilisation.
  • Continuous experience - no dead ends.

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