Our clients

Case study Newcastle united

Newcastle United FC were the first club to launch on our platform. We worked with Seven League to relaunch Newcastle United’s website on our sports publishing platform. It was recently shortlisted for a Sports Technology Award.

The site’s public beta phase went live in November and full launch was on December 6th 2016. It’s exciting to see it already being recognised for excellence by the industry. The technical features of this project place NUFC ahead of every other sports club in terms of being a modern digital media publisher. We also think it's one of the best looking club websites (well, we would say that).

The Stadion team have exceptional knowledge of what supporters want from their club’s digital presence. Their highly adaptable football-specific platform and clear understanding of what would really appeal to our fans, has made working with them an incredibly rewarding experience.
Nicole AtkinHead of Business Development, NUFC
Often when we work with football or sports clubs we find we have to recommend many improvements to their existing website, from better social network integration to responsive layouts and much more in-between; Stadion delivers almost all of these features out of the box, which frees-up resource to focus on more advanced features and customisation.
Daniel AyersConsulting Partner, Seven League


The new site has seen significant improvements in terms of traffic, with double the number of visitors than the previous site had in a like-for-like period.


The site is exceptionally fast. Average page load times are around 85 MS. Average publishing time is less.

Points of difference

  • Google Accelerated Mobile Pages
  • Facebook Instant Articles
  • Optimised social share buttons
  • Open Graph Tags
  • Structured markup
  • Social share tracking

Case study AFCB

A new home for a team on the move, designed and built to meet the needs of their fans, partners and stakeholders.

Launched ahead of the 2017 season, the new site has met with universal praise and excitement.

Its bold, contemporary visual style, rich and engaging content and ease of use has led to enhanced fan engagement and increased commercial performance - key drivers for the project.

Working with AFC Bournemouth and Stadion on the club’s new digital platform has been incredibly rewarding. Combining a new website with a brand new data management infrastructure gives the club an amazing foundation to support their fans and partners over the coming seasons.
Alex GummerLead Consultant, AFCB

For the fans

The new site was shaped by the fans, for the fans. A series of workshops with supporter groups allowed us to get to the heart of what Cherries fans truly want, with accessibility, relevance and simplicity being the cornerstones of the new site.


Increasing commercial capabilities was a key driver for the club, which combined with our key principle of ‘sponsorship not advertising’, led to a joining on minds the like of which hasn’t been seen since Saint & Greavsie. A suite of promotional modules, sponsor-able components and a system of content cross-fertilisation gives AFC Bournemouth’s team the tools they need to increase commercial activities and attract new partners.

Points of difference

  • Connects to the fans. Socially, digitally and emotionally.
  • AA accessibility level.
  • Content Cross-fertilisation.
  • Continuous experience - no dead ends.

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